Must A Aspiring Influencer Friend Stop Using People for Content?

One Side: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend assisting her make content.

I appreciate that Marielle has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that style of casual, DIY film-making.

Content creation is my version of living actively: observing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my method of sharing opportunities, giving her a chance to witness exclusive moments that could benefit her career in design too. That isn't blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being on camera, but sometimes unplanned moments is what makes content genuine. Being recorded from time to time is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends help each other in small ways. I thought recording a short video now and then would be fun for her. Creativity thrives in partnership, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding shots that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is content. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your friendship. Create some real experiences, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each setting defined limits around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Elizabeth Clarke
Elizabeth Clarke

A historian and writer specializing in 19th-century British social history, with a passion for uncovering forgotten stories.